ALLURA Pumpkin Art Spectacular
October 2026
Directions & Parking
Look Park · 300 North Main Street · Florence, MA 01062
Open in Google MapsGetting There
Once entering the park from the roundabout, go past the gate and down the hill, follow the road to the right — counter-clockwise — around the park for 1.2 miles and turn left at the sign for ALLURA Event. >> GPS coordinates: 88W6+2X Northampton, Massachusetts <<
(See map below)
Park Map
Look Memorial Park · 300 North Main Street · Florence, MA 01062
Address
300 North Main Street
Florence, MA 01062
Event Hours
Gates open at 6:15 PM
Last entry at 8:45 PM
Getting Here
Parking & Transit
Parking at Look Park
Look Park has a large on-site parking lot with ample capacity. Parking is included with your ALLURA ticket — no separate parking fee.
We recommend arriving 15 minutes before your entry window to allow time to park and walk to the gate.
Public Transit
The PVTA (Pioneer Valley Transit Authority) serves the Florence area. Route B43 stops near Look Park on North Main Street.
Plan your trip at pvta.comAccessibility
Look Park and the ALLURA path are fully accessible. The trail is paved and packed-gravel throughout, suitable for wheelchairs and strollers.
Accessible parking spaces are available near the main entrance. If you have specific needs, please contact us in advance at info@lookallura.com.
Arrival Tips
- • Arrive 15 minutes before your entry window
- • Have your ticket ready — digital or printed
- • Dress warmly; October evenings can be cool
- • The lot fills quickly on Fridays and Saturdays — allow extra time
- • Rideshare drop-off is available at the main entrance
By Car
Driving Directions
From I-91 North or South
- 1Take Exit 18 (Northampton / Route 5).
- 2Follow Route 5 North into Northampton.
- 3Turn left onto Route 9 West toward Florence.
- 4Continue on Route 9 West for approximately 2 miles.
- 5Turn right onto North Main Street.
- 6Look Park entrance is on your left at 300 North Main Street.
From the Mass Pike (I-90) East or West
- 1Take Exit 4 (Northampton / Amherst).
- 2Follow Route 66 West into Northampton.
- 3Merge onto Route 9 West toward Florence.
- 4Continue for approximately 2 miles.
- 5Turn right onto North Main Street.
- 6Look Park entrance is on your left.
From Route 9 East (Amherst / Hadley)
- 1Follow Route 9 West through Northampton.
- 2Continue past downtown Northampton into Florence.
- 3Turn right onto North Main Street.
- 4Look Park entrance is on your left at 300 North Main Street.
About Look Park
Look Park is a beloved 157-acre public park in Florence, Massachusetts — part of the city of Northampton in the Pioneer Valley. The park features walking paths, a pond, picnic areas, a train, and a carousel, set among mature trees and open meadows.
In autumn, the park transforms into the perfect backdrop for ALLURA — the tree canopy, the winding paths, and the cool evening air all contribute to the magic of the experience.
Visit lookpark.orgReady to Visit?
Secure Your Night
Tickets are timed and limited each evening. Popular nights sell out weeks in advance.