Legal

Privacy Policy

Last updated: June 2026

ALLURA Productions, LLC ("ALLURA," "we," "us," or "our") operates the website LookAllura.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our site, you agree to the practices described here.

Information We Collect

We collect information in two ways:

  • Information you provide directly. When you sign up to be notified about ticket availability, we collect your first name and email address. When you purchase tickets, we collect your name, email address, phone number, and payment information necessary to complete the transaction.
  • Information collected automatically. Like most websites, we automatically collect certain technical information when you visit — including your IP address, browser type, pages visited, and the date and time of your visit. This is collected through standard server logs and cookies.

Cookies

We use cookies — small text files stored on your device — to make our site work properly and to understand how visitors use it. Specifically, we use:

  • Essential cookies that are necessary for the site to function (for example, remembering items in your ticket order).
  • Analytics cookies that help us understand how visitors navigate the site so we can improve it. These cookies collect information in aggregate and do not identify you personally.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our site may not function properly.

How We Use Your Information

We use the information we collect to:

  • Send you a notification when tickets go on sale, if you signed up for that service.
  • Process your ticket purchase and send you a confirmation.
  • Communicate with you about your order, including any changes to event dates or cancellations.
  • Improve our website and understand how visitors use it.
  • Comply with legal obligations.

We Do Not Sell Your Information

We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their marketing purposes. Period.

We may share your information with trusted service providers who assist us in operating our website and conducting our business (for example, a payment processor to handle ticket transactions), but only to the extent necessary for those purposes and subject to confidentiality obligations.

Email Communications

If you sign up to be notified when tickets go on sale, we will send you one notification email when tickets become available. We may also send you important updates about the event (such as date changes or cancellations) if you have purchased tickets.

You may unsubscribe from our email list at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at [email protected].

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Notification signup data is retained through the conclusion of the 2026 ALLURA event season and then deleted. Ticket purchase records are retained for a period required by applicable tax and accounting laws.

Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

Third-Party Links

Our website may contain links to third-party websites (such as Look Park's website). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

ALLURA Productions, LLC
[email protected]